I can't believe it's not Blurber.
Sadly, this blog has nothing to do with Fabio...
Sadly, this blog has nothing to do with Fabio...
Writing blurbs for me is a struggle. I find the task almost painful. It just doesn’t come naturally to me while others seem to do it with ease.
I recently asked this question on a writer’s loop “When shopping for books, what do you look for in a blurb?”
I heard many interesting answers but not the specific answers I was hoping for.
Most of us grab a book based on a familiar name or an eye-catching cover, but ten seconds later we are flipping the book over in our hands, or scrolling downward if we are shopping on-line, to read the blurb.
This is the crucial make-it or break-it point in the possible sale of the book.
Does the blurb tell us what we are hoping to hear? Readers are quick to pass judgment on a potential buy.
We all have to ask ourselves is this book, my idea of a good time and worth the money and mental energy to consume?
An author is often limited to 180 words or less in a blurb, so I would like to ask as a reader what are you looking for in a blurb?
Are you looking for content, sub-genres, assurance of a happy ending, or key words or themes such as Master, kidnapped, bondage or bride?
What words are most compelling in a blurb to assure a reader they’re getting the type of book they want?
Judging a book by its blurb can easily go wrong…
Sometimes a blurb can be too good. I’ve read a few terrific blurbs that were obviously written by someone in marketing that had not actually read the book because the blurb had little to do with the actual story. Too bad for me. I've often wished the person who wrote the blurb had also written the book.
It’s very disappointing when all you like about a book is the blurb. How many times can you re-read the blurb? No one enjoys getting stuck with a book that was misrepresented by its cover or blurb.
Another author asked me. What about excerpts? Shouldn’t a juicy well-written excerpt sell the book?
Yes, in theory a good excerpt should be the ultimate weapon of seduction but the trouble with depending on an excerpt to make the lasting impression is that in a book store or on–line, often the first thing a customer is offered is the book’s cover and blurb. If the cover and blurb don't immediately grab a reader's attention-they’ll never move forward to reading the excerpt.
So what’s up with 180 word blurbs and why is this so difficult for me?
When you're book shopping which words attracts your attention and what warns you away from a book?
I would love to hear your thoughts on this.
XXOO Kat
PS Happy slightly belated birthday Fabio, you're still fabulous!


