My daughter and I were shopping for purses a few days ago. Both she and I embrace the ‘big bag’. It has to be able house everything one might need to survive after a nuclear disaster. It has to weigh so much that we groan when hoisting it upon our shoulder. My husband takes comfort in the fact that we each carry a personal protection device – one conk on the head and any assailant would most certainly be rendered unconscious.
Anyways, we had the nicest salesperson. She noticed that we were obsessively comparing three large bags to one beautiful, albeit incredibly small one. Sarah mentioned that her Kindle wouldn’t even fit in it. Katherine (saleslady), asked, “What's a Kindle?” Of course, this caused Sarah to show hers and give a brief explanation of the e-book world. Katherine was ‘deer-in-the-headlights’, but asked a ton of questions!
This experience lead to much discussion in our house, again. Online promo is obviously very important, but on many levels, aren’t we singing to the choir? Our websites, blogs and chat groups will not bring in the readers who aren’t up to speed on this still relatively new frontier.
It may sound antiquated, but I spend more time taking my printed promo stuff to local book stores and talking to people about how to download books, how economical they are, etc. I talk to people at the grocery store, my doctor’s offices, the vet, the hair salon – anyplace I go, and to anyone who seems willing to listen. My experience has been that there are still a ton of people who don't understand what an e-book is! They are concerned about the security of going to ‘unknown’ websites and giving credit card info. They are also incredibly hesitant to do anything categorized as ‘adult’ for fear of viruses. We still have a long way to go to educate the public.
P.S. - I'll talk new release next week.